Work · Case Studies

Real clients.
Exact results.

No rounding. No projections. No cherry-picking. Three real clients with three broken marketing situations and exactly what we did to fix them.

Case Study 01 · B2B Industrial

From invisible on search to the dominant voice in their category.

The situation

A B2B fire safety manufacturer established company, strong product, zero digital presence. Paying a high cost-per-lead on Google Ads with no attribution, no content, and no organic traffic worth counting. Their website existed. Their competitors were owning the search results.

82%
Drop in cost per qualified lead
3x
Organic traffic within 6 months
5x
LinkedIn audience growth
Industry #1
Organic ranking for primary product category keywords
Services used

SEO · Content Marketing · Google Ads · LinkedIn · Email Marketing · Social Media · Video Production

What we actually did
  • Full technical SEO audit fixed crawl errors, page speed, schema markup, and site architecture
  • Built a content system targeting high-intent industrial procurement queries product specs, compliance guides, comparison pages
  • Rebuilt Google Ads from scratch proper match types, negative keyword management, ad group structure, and conversion tracking that actually worked
  • Created a LinkedIn presence targeting procurement managers and facility heads company page, executive posts, case study content
  • Set up email sequences for inbound leads instant acknowledgement, qualification sequence, follow-up automation
  • Produced operational video content for product demonstrations and compliance documentation
Timeline

Ongoing retainer. SEO results visible at month 3. Google Ads restructure complete at week 2. LinkedIn growth compounding monthly.

Case Study 02 · D2C Home Decor

Turned a 1.1x ROAS into 4.8x in 60 days. Same budget.

The situation

A D2C home decor brand with a quality product and a Meta problem. Significant monthly spend going in. 1.1x ROAS coming out. Three agencies on three channels with no shared data, no unified creative strategy, and nobody taking ownership of the full funnel. The brand was paying for activity. Not results.

4.8x
ROAS within 60 days
67%
Drop in cost per lead
3.2x
Revenue month-on-month
Week 2
When the first ROAS improvement was visible after pixel rebuild
Services used

Meta Ads · Pixel Audit · Creative Strategy · Retargeting · Funnel Architecture

What we actually did
  • Full Meta pixel audit found 6 misconfigured events, incorrect attribution window, and duplicate tracking firing on key pages
  • Rebuilt the entire campaign architecture separated TOF, MOF, and BOF campaigns that were previously lumped together
  • Built a systematic creative testing framework new hook every week, format rotation, audience split testing with documented results
  • Rebuilt the retargeting funnel 3-day, 7-day, and 30-day windows with different creative and offers for each
  • Consolidated reporting across all channels into one weekly dashboard first time the brand had a single view of performance
  • Cut the losing campaigns that were burning budget with no measurable output
Timeline

Pixel rebuild in week 1. Campaign restructure in week 2. First ROAS improvement visible at day 14. 4.8x confirmed at day 60.

Case Study 03 · E-commerce

Fixed the funnel first. Then poured in the traffic.

The situation

An e-commerce brand with a traffic problem that was actually a conversion problem. Healthy visitor numbers. 2.8% CVR. 74% checkout drop-off. And no retention system every customer acquired once was effectively a one-time transaction. The instinct was to spend more on ads. The actual fix was to stop the leak first.

2.1x
CVR improvement
38%
Rise in repeat orders
41%
Revenue per visitor lift
74% → 31%
Checkout drop-off rate after funnel rebuild
Services used

Funnel Audit · Checkout Optimisation · Email Automation · WhatsApp Sequences · AI Automation

What we actually did
  • Full funnel audit mapped every step from ad click to purchase, identified 8 specific points of friction and drop-off
  • Rebuilt the checkout flow removed unnecessary form fields, added trust signals, fixed mobile UX issues causing the majority of abandonment
  • Built exit-intent sequences email and WhatsApp recovery flows triggered at key abandonment points
  • Created a post-purchase retention system onboarding sequence, re-order prompts at predicted repurchase windows, loyalty triggers
  • Built an automated reporting dashboard real-time CVR, AOV, and repeat purchase rate visible daily without manual data pulls
  • Recommended not increasing ad spend until funnel metrics hit target the brand agreed and saved significant budget in the process
Timeline

Funnel audit complete in week 1. Checkout rebuild live at week 3. Retention automation running at week 5. Results confirmed at 60 days.

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